Perhaps I’m watching too much TV, but I’m really annoyed by the lack of verisimilitude in current advertisements.
The worst, at the moment, is the Kayak ad featuring a husband who’s had his pupils dilated in order to see more and not miss anything as he shops for travel bargains. He also sees hair on his wife’s lip and crows’ feet round her eyes.
Ok, everybody knows that dilating your pupils does not give you greater visual acuity, right. It makes your vision worse, not better. It’s why you can’t drive home from the optometrist right after getting your pupils dilated.
So why do the advertisers do this? They want to be funny, but instead they’re just lame and unbelievable. I don’t get it.
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